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Bodyform Maxipads Does Viral Marketing Right

Sorry for the short post, everyone, but I saw this, and just had to share.

I’ve rolled my eyes for years at the commercials for tampons, menstrual pads, and, more recently, yogurt.  They depict women experiencing an unreasonable amount of joy while engaging in activities that would leave me sobbing and snarling at anyone who came near if I were menstruating.  And while I enjoy yogurt, let’s be real, it isn’t actually that fun to eat.

The last time I laughed so hard at a viral marketing video was when the original Old Spice Man, Isaiah Mustafa, was doing response videos to random internet people.  Take a look at this video, and then the response video here.

The pencil snap and the flatulence at the end were what really sent me over the edge.  I laughed so hard I had tears, and then I watched it two more times.  My hat is off to you, Bodyform!

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